‘It’s Insidious’: How Juul pitched E-Cigs to Native American Tribes

New Congressional documents reveal that e-cigarette maker Juul Labs pitched its products to at least eight Native American tribes, in a move tribal health advocates say is as disturbing as it is expected.

“I always suspected that the targeting of tribes was more pervasive than we knew,” says Rae O’Leary, a public health analyst who founded the anti-tobacco Canli Coalition of the Cheyenne River Sioux Tribe (CRST) and in July testifiedbefore Congress about Juul’s outreach to the CRST. “It’s saddening. The tobacco industry and the e-cigarette industry see us as a vulnerable population, one they can take advantage of.” Read the full story at Time.

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